Video marketing, staging matter more than ever for luxury listings
At Inman Luxury Connect, Carrie McCormick, a development specialist at @properties, said that video marketing is a "requirement" these days, and her co-panelists said that staging is a top priority to create an emotional impact with buyers....
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Agents should strive for authenticity in social media
"It’s really important to present yourself and your personality," Jon Krabbe, founder of digital marketing firm Agent Image, said Wednesday morning during Inman Luxury Connect in Beverly Hills. "They can tell if it's authentic."...
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3 things Justin Bieber did wrong that a Realtor would nail
Beverly Hills agent Jade Mills highlights the many reasons that Justin Bieber's bid to sell his home on Instagram is doomed to fail....
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What’s the key to ending chronic homelessness? Better data
According to Community Solutions, the key to ending chronic homelessness is real-time data aggregation and tracking that enables communities to make smart, quick decisions. The nonprofit's Built for Zero program helps local agencies transform their databases from statistical wastelands to a...
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Data, honesty key to giving sellers realistic expectations: Gary Gold
Today's sellers may have done their own research and come up with their own prices, so it's up to agents to manage expectations and gently deliver reality....
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It’s getting even harder for African American families to afford homes
The typical African American family could afford just 25 percent of the homes for sale last year, down from 39 percent in 2012, according to a new Redfin study....
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How to modernize the MLS
New companies are using a combination of money, technology and data to deliver consumers an experience that is efficient, certain and convenient. And the clash between old and new is creating tribalism amongst players vying for the top of the heap. Not surprisingly, the MLS finds itself squarely...
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The luxury market ‘is doing just fine’ — even amid shrinkage
Luxury buyers are gravitating away from the grand estate and toward properties with lots of amenities and little maintenance....
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Curious about feng shui? Juwai executive shares the basics
Although feng shui is more than 3,000 years old, some Westerners are still mystified by the practice. Juwai exec Georg Chmiel shares what you need to know....
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Luxury agents need to be ‘smarter than the internet’
Brad Inman argued Wednesday morning at Luxury Connect that the real estate market today is dominated by change and that agents need to be smarter to thrive....
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